Kenneth Kiffer Fong
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The conventional record, for the file.

The conventional record, for the file.

The Company (the parent group) · 2014–present

Head of Digital & Business Development (2016–present) · Business Development Manager (2014–2016)

Joined initially as product manager for the classifieds site and BDM for the wider network. Scope expanded organically into commercial governance, SaaS product, legal and contracts, ad operations, and company-wide SOP. Title formalised in November 2018; operating scope had already substantially exceeded the BDM role for years prior, and has continued to expand into territory typically held at Chief Operating or Chief Digital Officer level - internal policy and discount authority, invoicing and outgoing-document sign-off, senior client and vendor escalation, and ultimate authority on operational policy and commercial risk.

Motionworks Sdn Bhd · 2009–2011

Interactive Producer (2011) · Operations Manager (2009–2011)

Operations, accounting, HR, administration, client servicing, project management. The years that taught me the difference between client interests and team interests and what happens when an organisation consistently sacrifices the latter for the former.

Earlier career

Web development and digital production roles in Kuala Lumpur from the early 2000s, including running a top-ten Malaysian web development company prior to joining the Company.

← Current BuildHow I Would Approach Your Transformation →
VitaeThe conventional-format summary: what I do, why, how, and the career record - with a downloadable PDF.Operating ScopeTwelve years of simultaneous domains - product, commercial, legal, governance, revenue operations, people. None of it claimed without a case study behind it.Case StudiesAccounts of real situations: what was read, what was built, what happened, and what it shows.Current BuildWhat is being built now - a graph-native data core, a modular product on top of it, and the AI operating model alongside.Career ArcThe conventional record, for the file.How I Would Approach Your TransformationIf you are considering hiring me for a transformation mandate: how it would actually work - and how it ends.Outside WorkThe 70% outside the work.ArticlesField notes from the work, in first person - on discovery, documentation, AI and the shape of systems.Write to MeI like ideas. You might have something worth trading notes on.
Client names, counterparties and specific commercial figures in this version have been generalised out of respect for confidentiality - the same discipline described within it. A complete version is available to hiring teams and search consultants on request: kenneth [at] covalence·my.
Download this CV as Markdown for AI analysis - it is dense by design. Drop it into your assistant and interrogate it; a reader's guide for the AI is included.
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