Kenneth Kiffer Fong
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Career Arc

The conventional record, for the file.

The Company (the parent group) · 2014–present

Head of Digital & Business Development (2016–present) · Business Development Manager (2014–2016)

Joined initially as product manager for the classifieds site and BDM for the wider network. Scope expanded organically into commercial governance, SaaS product, legal and contracts, ad operations, and company-wide SOP. Title formalised in November 2018; operating scope had already substantially exceeded the BDM role for years prior, and has continued to expand into territory typically held at Chief Operating or Chief Digital Officer level — internal policy and discount authority, invoicing and outgoing-document sign-off, senior client and vendor escalation, and ultimate authority on operational policy and commercial risk.

Motionworks Sdn Bhd · 2009–2011

Interactive Producer (2011) · Operations Manager (2009–2011)

Operations, accounting, HR, administration, client servicing, project management. The years that taught me the difference between client interests and team interests and what happens when an organisation consistently sacrifices the latter for the former.

Earlier career

Web development and digital production roles in Kuala Lumpur from the early 2000s, including running a top-ten Malaysian web development company prior to joining the Company.

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