HomeCase Studies
Case Studies
A white-label customer engagement platform (2016–present)The problem as it actually was. Automotive principals in Malaysia and Singapore needed owned engagement channels with th…The vehicle database and the advertising business (2014–present)The problem as it actually was. When I joined the Company in late 2013 as project manager for the classifieds site, the …The flagship publication and the GA4 transition — analytical defence during investor diligence (2024–2025)The situation. Following Google's deprecation of Universal Analytics in mid-2023 and the forced migration to GA4, the fl…Latin America — unsolicited international origination (Dec 2025–present, dormant)The situation. A multi-brand distributor in Chile, part of the OEM's global retail organisation — managing seven automot…Two OEM brand instances — renewal, advisory standing, live delivery (2024–present)The situation. Two passenger-car brand instances on the engagement platform core, both contracts up for renewal in 2026,…A certified pre-owned dealer platform — governance system, adoption failure, honest reset (2021–present)The situation. The Singapore NSC asked me in 2021 to design a digital governance system for the OEM's certified pre-owne…A regulated fintech × the publication — framework agreement under precedent pressure (June–July 2026)The situation. A BNM-regulated e-money issuer — subsidiary of a major regional banking group — approached the Company fo…An aftersales network — operational forensics and revenue reactivation (2025)The problem as it actually was. Following a leadership transition at a joint-venture automotive aftersales network, mont…Data Intermediary Agreement — clause-level redline of an OEM-global agreement (2025)The situation. The client's Data Intermediary Agreement descended from the OEM group's global data-governance guidelines…A conglomerate motor group — multi-year group media commitment (2020–present)The architectural read. I took a single-entity commercial buy and rebuilt it into a direct group commitment, each operat…The automotive ad network commercial layer (2014–present)Scope. I run the commercial layer of the Company's publisher business — pricing policy, discount governance, proposal si…Revenue operations — the commercial ledger under the deals (2014–present)The situation. The publisher business runs with no finance-operations function between the sales team and issued revenue…The commercial governance system (2024–present)The problem as it actually was. The Company runs a publisher business with no procurement function, no deal desk, and no…