A conglomerate motor group - multi-year group media commitment (2020–present)

The architectural read

I took a single-entity commercial buy and rebuilt it into a direct group commitment, each operating unit holding its own sub-allocation against a single committed group wallet. I authored the mechanics that made it hold: fixed instalments against the commitment, a tiered commitment-discount structure anchored to net revenue, and consolidated group-level reporting.

The governance underneath it

The structure runs on infrastructure I authored: the rate cards, the standard Master Service Agreement, and the editorial and value-added-service content policies that govern what we will and won't do without compromising publication independence.

Outcome

A seven-figure annual commitment, renewed year on year since 2020, spanning up to ten operating units under one group structure.