The automotive ad network commercial layer (2014–present)

Scope

I run the commercial layer of the Company's publisher business - pricing policy, discount governance, proposal sign-off on what's being offered (not just the document but the deal structure), and first-draft commercial agreements alongside group legal where they need to meet business and relationship reality. I'm the escalation point when commercial policy is ambiguous or a deal needs reshaping mid-flight.

Anchor relationships

A global insurer was an anchor client across more than five years of renewals, dating from the first year after the vehicle-database platform launched. The relationship was close enough that the CEO, then a co-director, remarked on the unusual ease of my engagement with their senior team. Pre-the Company, during the initial detariffication of Malaysian motor insurance, I led an exploration with a partner brokerage and active engagement across the major motor insurers - a B2C lifestyle engagement layer for motor insurance, pre-AI, designed in 2018. The architectural thinking - service-first not product-first, education as the trust mechanism, modular extension into adjacent verticals - predates the current generative AI wave by six years.

What this shows

Commercial governance executed without a procurement function above me, without a deal desk, and without a CFO between me and the agreement. Everything held - pricing integrity, contract structure, renewal economics - because the architecture was right and the relationships were real.